A new property portal launching in January aims to challenge Rightmove's No.1 position, as well as being rivals in the Home Information Pack supply business.
Look4aProperty.com intends to introduce loyalty bonuses to be paid annually to their member agents, which they say could be worth up to £200 a year per branch. They have also earmarked £20 million to be invested in a "high profile, prime-time only" TV advertising campaign and are teaming up with Pack specialists the Live Organisation "in an effort to curb the potential dominance of Rightmove as a major HIPS provider".
